June 20-22, 2025

Jay Allen

A how-to on the planning, preparation, production, and politics of Public Art murals in a community.

SHAWCRAFT SIGN CO

Jasper Andries

Jasper is an Amsterdam Signpainter, born in 1971.
He has worked as an illustrator in the advertising industry, sketching out international campains, storyboards and the occasional editorial artwork for a big part of his career. Mostly the digital work.
Always interested in traditional crafts however, his attention was drawn to paint signs and letters. Today he works together with a group called ‘Amsterdam Signpainters’ doing just that. Once in a while Jasper works on some cool illustration projects.

Jasper works and has worked for several clients like Marqt, Ralph Lauren, Tommy Hilfiger and many many more.

Bob Behounek

History of the Beverly Sign company and it’s unique design discipline.

Nancy Bennett

I love telling stories through art. These stories cannot be constrained by processes and techniques but are driven by the longing to show interconnections to the past, present or future or human emotions such as strength, togetherness, love, respect and intellectual curiosity.

My appreciation for mankind, creatures, nature and constructive arts gives me a solid basis to work from. What began as a desire to make a living using my creative skills has over the course of a long career evolved into a passion for telling a spirited story through art.

This determination to tell stories through art has allowed me to expand my definition of “my art” and in some cases permitted me to embrace the spirit and skills of fellow artists, particularly in the area of large-scale public art. Working alone or as a team is equally satisfying if the story is told, and the spirit is honored- whether it is my spirit and passion for the work itself or whether it is the spirit and passion of the viewer.

Gary Anderson & Ray Chapman

A presentation of pictures and discussions of before and after design styles and techniques that were
influenced by the Letterhead Movement.

John Downer

Lecture & demo, followed by 1/2 hour of drawing exercises by attendees. Participants will learn about sketching control characters and getting them to work well before eventually designing an entire alphabet.

Ross Hastie

Presentation, discussion and analysis of various examples of traditional signwriting in the UK (pubs, vintage vehicles etc). Demonstration of various hand painted alphabets and decorative elements which can be used to create authentic looking UK style signs.

David Kynaston

Roman Lettering – Brush Strokes, Serifs, Italics etc.

Andrew & Kelsey McClellan

Saving the Wards Bread Sign into Publishing the Beverly Sign Co Book: The Golden Era of Sign Painting

Heart & Bone Signs

Mike Meyer

Showing letterheads how to get to the basics and do it with fun , positive instructions!

Mike Meyer sign painter

Carl Rohrs

Inspiration for a sign man’s lettering styles can be adapted from so many different inspirations. The many varied poster movements from over the last 150 years will be our starting points.

Kent Smith

Instruction in basic glass gilding processes from the current author of Gold Leaf Techniques with insights into incorporating gold leaf into daily shop production to increase your bottom line. Following Q&A, Kent will continue to coach hands-on gilding to anyone interested in developing and expanding their gilding skills.

Smith Sign Studio Enterprises

Noëlla Cotnam

Let’s talk about my 43 years of sign making and the one medium that fills me up: wood signs and the many wonderful ways to craft them. From sales, pricing, designing, sourcing materials, equipment and crafting to finishing and finally installing your sign.

Sign It Signs

John Cox & Gary Godby

Introduction to getting that aged sign look.
aux Rust effects on metal techniques.
Materials and tools needed to get the effect you want.
Crackle finish techniques.
Examples shown and explained.
Question and answer period.

Godby Studios, Inc.

Todd Hanson & Jen Thomas

Breaking down how to start out pinstriping and what makes good designing and what doesn’t

Hanson Graphix | Hot Rod Jen

Gregg Heger

Handsome very Intelligent and overweight . HaHa
Self employed sign painter pinstriper married with 2 kids.

GH Lettering an Striping Inc.

Pete McKearnan

Tips and techniques for screen printing on Storefront windows and walls. Some tips on backing up gold leaf. Some screen knowledge is helpful but not required.

Signworks

Cheryl McLean

Chalkboards are more than just chalk, the majority of my signmaking career has been mastering the creation of quick eye catching easy to navigate yet professional looking chalkboards using a variety of methods and materials.

I will demonstrate how to produce an effective layout as well as how to draw illustrations that bring the chalkboard to life. I will also be sharing tips, tricks, and trade secrets I’ve picked up over the last 30 years.

Mark Oatis

Inspired by the observations of Mike Stevens, we’ll explore Compulsive Graphic Relativity, useful in analyzing our designs and in making them even more successful. We’ll look at examples of the principle at work, then embark on exercises to solve everyday sign layout problems. All levels of experience are welcome. I’ll bring paper, pencils and pens. You supply the enthusiasm!

My career in signs began with my entry into the Sign and Pictorial Painters union apprenticeship in 1972. That training, together with the experience of joining with fellow apprentices to form Letterheads, has made my life in our craft rich beyond measure. I’m encouraged and energized by the commitment and passion of today’s sign artists. I follow their example, and seek new challenges. Excellence in our craft is a lifelong pursuit.

Lane Walker

Audio/Visual utilizing Thumb drive content run through ASM Laptop onto Screen…

Step by step progression of the layout of a truck door, with each objective accompanied by photos of actual work.

Solo Signs

Noel & Anna Weber

Noel Weber entered the sign trade in 1971 at the age of 23. He already had two years of education at Chicago’s famed ‘Institute of Lettering and Design’ when he found work in a real sign shop as a 3rd year apprentice. With a few brushes in a tackle box, and a desire to keep learning, Noel soon left Chicago to begin his creative journey out west.

Noel’s presentation will talk about that 50+ year journey from brushes to computers – and how they have managed to keep the creativity in their award-winning work at Classic Designs.

Doc Welty

Creation of a book covering the Letterheads 1975 – 2025

Southern Signworks